The O2 in Fortnite ft. easy life

This unique gaming and music experience, built bespoke within Fortnite Creative, was filled with rides, collectables and secret rooms, all housed in the iconic O2 arena. O2's Priority customers got first access to The O2 in Fortnite Creative with a pre-release of the island code and there were IRL gig tickets to be won inside the game for Priority members too. 

Following the launch of the world's most iconic venue in the world's biggest game - a new portal appeared transporting players to an exclusive, all immersive easy life gig! 

Some campaign highlights include easy life being featured on BBC Radio 1's Newsbeat, discussing their Fortnite gig [listen here]. Other highlights across nationals, gaming and marketing press includes a big piece in the i newspaper, a place in The Drum's top 10 creative campaigns of the week and a feature in Digiday. It was also additionally featured in The Drum in an article about the next frontier for experiential marketing. 

AMA about the making of The O2 in Fortnite Creative ft. easy life [watch here]

Cannes 2022: Shortlist 
14th Annual Shorty Awards Winner: Gamification
14th Annual Shorty Awards: Winner: Digital Pivot
14th Annual Shorty Awards Bronze Distinction: Technology
ESA Awards Winner 2022: Best Use of Virtual Experiences 
ESA Awards Runner Up 2022: ESA Sponsorship of the Year
2022 EMEA IN2 SABRE Award Winner: Best in AI/Virtual Reality/Augmented Reality/Immersive Technology
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MusicWeek Awards 2022: Shortlist Live Music Innovation Of The Year
Caples Awards 2022: Digital B to C Shortlist
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