FAB Awards Silver: Experiential Marketing Sub-Category: Confectionery & Snacks
Kantar’s Best Christmas A d of 2022
Kantar’s Best Christmas A d of 2022
At a time when the country is at its most selfish and inward looking we enabled people to show their generous side by giving them limitless free chocolate to Secret Santa. Our film showed the covert efforts of our secret santas and the confused happiness of the non the wiser receivers. All designed to encourage more people to become a secret santa and make the BIGGEST SECRET SANTA EVER. Oh and the Beatles popped up too! Shhhh!
We invited the nation to join our biggest Secret Santa ever and with over 95,000 Secret Santa parcels sent, it was the world’s biggest Secret Santa! A nation of Secret Santas were swept up in the spirit of giving, proving there really is a glass & a half in everyone. Because Cadbury chocolate is the perfect Secret Santa gift everybody will love, it’s no surprise that Cadbury grew their market share at Christmas by 0.3% and increased sales value by 3%.