WINNER of Campaign Magazine's Marketing New Thinking Awards. Category: Best use of Influencer Marketing
Cadbury challenged Arron Crascall to give out 50,000 Dairy Milk Oreo bars in 4 weeks. We helped him reach his target with Cadbury's largest and most successful social campaign to date with over 12M organic views and a huge uplift in sales!
We also created DOOH + OOH content with fan selfies across the UK.
And the only paid social content created was purely for product fame.