Bottega Veneta wanted to create a press launch with a difference, with exquisite execution and ultimately an experience rich in expertise, heritage and masculinity.
For three days, the prestigious Rosewood Hotel became home to most luxurious pop-up barbershop in the world.
International press and a social guest-list flew in from around the world including; UAE, USA, Germany, Canada, Spain and Italy to experience the new Bottega Veneta Pour Homme Luxury Shaving Collection first hand.
To encourage the guests to share their experiences on social, yet ensure the content posted was of the same exquisite quality of the products we had:
Instagrammer In Residence; Sourcing one of the world’s most influential Instagram photographers to be our resident photographer and host selected images from the experience on his Instagram feed – we introduced Thomas Kakareko.
The Social Concierge; Adding a touch of luxurious digital interaction for our guests, we created The Bottega Veneta Social Concierge. A branded WhatsApp channel sending our guests unique messages updating them on details of the event and inclusive of social messaging, allowing them to interact with us throughout.
