For the launch of Boost Protein, we represented the supercharged energy and excitement a Boost brings at 2:58pm by creating a Boost experience - for one minute only.
Where?
Where workers lull the most in London, Canary Wharf.
When?
For two days to launch the campaign.
How?
As soon as the clock ticked 2:58pm, the kiosk exploded into life. The shutters at either side of the kiosk flew up and our energetic Boost track (Ski Sunday opening, for all of you in the know) plays loudly from in-built kiosk speakers. The kiosk was filled to the brim with Boost bars.
4x Boosters manned the kiosk counters, and 6x Boosters run far and wide into the crowds handing out Boost bars and bringing a swell of energy onto consumers.
Where workers lull the most in London, Canary Wharf.
When?
For two days to launch the campaign.
How?
As soon as the clock ticked 2:58pm, the kiosk exploded into life. The shutters at either side of the kiosk flew up and our energetic Boost track (Ski Sunday opening, for all of you in the know) plays loudly from in-built kiosk speakers. The kiosk was filled to the brim with Boost bars.
4x Boosters manned the kiosk counters, and 6x Boosters run far and wide into the crowds handing out Boost bars and bringing a swell of energy onto consumers.
We also utilised the big digital screen at the Canary Wharf site to help amplify our messaging with a screen takeover - from 2pm - 5pm. With LivePoster enabled we had a live 1 hour countdown to the kiosk opening and then a live 10 second countdown. After the kiosk shut - the countdown resumed to the lead up to Day 2 and there was an instant replay of the activation.
Social Amplification
Location Text Messages: In the lead up to the we dropped people in the vicinity of our Boost kiosk a text
message, letting them know that they can grab a free bar nearby.
message, letting them know that they can grab a free bar nearby.
The One Minute Kiosk Film 20 seconds: We filmed the entire spectacle, and condensed the energy into 20 seconds to that reached millions across social channels. We had hidden cameras to capture real and unscripted reactions, a handheld
camera crew, and equipped the Cadbury Boosters with body cameras as they ran far and wide from the kiosk at 2:58pm! Rolled out across paid social channels and YouTube TrueView.
camera crew, and equipped the Cadbury Boosters with body cameras as they ran far and wide from the kiosk at 2:58pm! Rolled out across paid social channels and YouTube TrueView.