Campaign's Ad of the Day
‘Let Life Flow’ was a step change for Dettol where we convinced the client to embrace sound design as the hero with every bump, squirt and squeak mirroring the well-known sounds of the everyday.
The result is a celebration of familiar moments captured in an entirely unfamiliar way.
The campaign showcases the natural chaos of home life, and we rolled this out across 30” TVC with 20” + 10” cutdowns, radio, digital, social, web and POS.
Mathieu Desbrandes, Category Marketing Manager at Dettol said, “Dettol has for many years been part of the everyday lives of many households. This campaign is a chance to celebrate and beautify the little messes & chaos of daily life as they happen. Our products are consumers’ trusted partners to get both the cleaning and disinfecting job done in a quick wipe or a simple spray. We are excited to launch the new Dettol ‘Let Life Flow’ campaign to give consumers the confidence and satisfaction of a job well done and are delighted to see our brand pictured in such a relatable way.”