Following the racist abuse that several England players received at the end of the Euros in 2021, McCann London teamed up with Show Racism the Red Card for this project that sets out to educate people that we should champion the diversity of the England team, not criticise it. Immigration and diversity have shaped the modern game of football, and without this it’s no exaggeration to say that the England squad wouldn’t be what it is today.
Of the 39 players that helped England qualify for the World Cup, almost all of them have migration stories. Using this insight, a specially designed football shirt was created to showcase the many nations that make up the England squad. The shirt resembles a ‘patchwork quilt’ design, created from the England shirt and 13 other national football team shirts.
SRtRC will be using the shirt during our educational workshops at schools and campaign events over the duration of the World Cup to raise awareness of the diversity and heritage or the England team.
AWARDS
Cannes 2023: Gold
2023 Clio Awards Bronze: Creative Use of Data
2023 Clio Awards Bronze: Creative Use of Data