Shortlisted for a Masters of Marketing Award in the Brand Experiences + Events category
There's a reason why Holland is the 6th happiest nation in the world... they eat Sprinkles for breakfast! On the 22nd - 24th of September, easyJet & Netherlands Board of Tourism and Conventions hosts a free, fun and delicious sprinkle filled experience in the heart of London.
The event was geared towards generating positive PR and social sharing, by making it one of the most instagrammable places in London, as well as the place to be to try the city’s newest food craze.
1340 people said “Why not” and walked through our plane door
48 pieces of PR coverage with 40 million circulation
240,646 organic views on our Instagram Stories over 3 days
95% positive sentiment - Sprinkles do = happiness!
4.4m Paid social reach including Instagram Stories being 120% over plan
7 million Traveller Article Circulation
6,117,441 emails sent
